The look was urban chic meets surfer girl, with bold neon colors, animal and tattoo-inspired prints and accents of bling.
The genius of the collection was in the surprises – a simple one-piece was transformed by a large sailor-collar backing, simple bandeau tops were paired with frilly bottoms reminiscent of little-girl rumba panties and bikinis were transformed by large bow details and lingerie finishing.
Separates and day wear had a hand painted watercolor feel to them, making them feminine and flirty.
The show stopping finale was a billowing silk caftan gown in a rainbow of colors. There were audible gasps of excitement at that piece, which looked like a technicolor dream floating down the runway.
The Red Dress Fashion show featured red dresses by iconic designers such as Nicole Miller (who was at the event) and Marchesa, worn by local celebrities, power brokers and heart disease survivors.
Runway polish will be available in a rainbow of hues ranging from neutral to vibrant. Colors include Pammy Pink (a hot pink named after Rich’s muse, Pamela Anderson), Hot Sexy Nude, Bionic (a neon pink) and Rhoosk (an exotic neon purple).
The grand finale was Ms. Pam Anderson herself, wearing a Baywatch-inspired red swimsuit and yellow caution tape, holding a Ronald McDonald mask, an homage to the current PETA campaign to try to get McDonald’s to incorporate more humane treatment of chickens from their suppliers. Ms. Anderson, looking amazing, strutted and vamped her way along the catwalk before Richie Rich himself joined her for the final sashay.